It was interesting to watch the lecture by Rich Park in conjunction with Napoli chapter 3. The very first note I took regarding the reading says, “return path data” in reference to audience behavioral data. We’ve reached a point in the audience evolution where media makers not only have access to but must take action on the information they receive from viewers. When we stratify this observation against Professor Park’s lecture, we can see the similarities to the Samsung design process.
Professor Park described the old paradigm and the new. Samsung was a “fast follower.” As an company that heavily relied on investment in semiconductors to be competitive in the market, Samsung would copy products that had recently hit the market. Because of better manufacturing technology, Samsung could compete with better margins. They produced those same products less expensively. Park told an illustrative story about how a VCR he had purchased at a discount blinked 12:00 until the day he returned it. Constraint
The advisor in my media management program happily accepted my proposal to take a production course from the Parson's Design and Technology program. So, for my fourth term in the Media Management program, I'll be taking PSAM 5843: Designing for Usability.
Our first assignment was to pair up and shadow each other in the pursuit of Command Damage-Free Hanging Utility Hooks. Published in 2003 by William Lidwell and Kritina Holden, Universal Principles of Design outlines a number of design principles that are applicable across disciplines. In 2017, my professor (and UX designer for Audible) Kristen Kersh asked us to provide positive and negative examples of each principle.
80/20 rule
In Fall 2016, I took "The Business of Facebook" with Joe Benarroch. Joe works in corporate communications at Facebook and was uniquely equipped to get us thinking about social businesses. While the class was rooted in more traditional organizational design classes, our approach was a user-centered one.
Based on its unique challenge as a communications team within the Starbucks organization, my group recommended the following to Upstanders. |