Current State Review

• Product Analytics
• Content Analysis
• Stakeholder Interviews
• Usability Testing
• Heuristic Analysis

Customer & Market Research

• Competitive Analysis
• Secondary Research

User Psychology

• Shadowing
• Contextual Inquiry
• In-Depth Interviews 
• User Surveys
• Affinity Diagramming
• Card Sorting​

Current State Findings

• Current State Findings
• Content Analysis Findings
• Business Analysis

Customer & Market Findings

• Market Research Findings
• Competitive Analysis

User Psychology

• Personas
• Journey Maps
• Service Blueprint
• Task Analysis

Design Activities

• Facilitated Visioning
• Facilitated Sketching
• Paper Prototyping
• Bodystorming

Formative Research

• ​Focus Groups
• Participatory Design
• Concept Testing

Design Deliverables

• Storyboards
• User Stories
• UI Requirements
• Information Architecture
• Experience map / Flowchart
• Wireframes 
• Prototypes
• Pattern Library

Agile Deliverables

• User Stories
• Sprint Planning
• Working code
  

​Summative Research

• Usability Interviews
• Usability Benchmarking
• A/B Testing
• Product Analytics