Dig deeply into the problem and the opportunity.
Current State Review
Customer & Market Research
User Psychology
- Product Analytics
- Content Audit
- Stakeholder Interviews
- Heuristic Analysis
Customer & Market Research
- Competitive Analysis
- Secondary Research
User Psychology
- Shadowing
- Contextual Inquiry
- User Surveys
- Card Sorting
Describe it to colleagues in concise terms.
- A defined problem: Current State Findings
- A defined opportunity: Market Research Findings
- Personas
- Journey Maps
- Service Blueprint
- Task Analysis
Design and test solutions for this (and only this) problem.
Design Activities
Formative Research
Design Deliverables
- asdfasdf
Formative Research
- Focus Groups
- Participatory Design
- Concept Testing
Design Deliverables
- Storyboards
- User Stories
- UI Requirements
- Information Architecture
- Experience map / Flowchart
- Wireframes
- Prototypes
- Pattern Library
Deliver a solution and iterate.
Agile Deliverables
Summative Research
- User Stories
- Sprint Planning
- Working code
Summative Research
- Usability Interviews
- Usability Benchmarking
- A/B Testing
- Product Analytics